REX Shares has launched a new, first of its kind exchange-traded fund focused on convertible bonds from companies incorporating Bitcoin into their treasury.

REX Shares, an asset management firm specializing in investment products and funds, has just launched Bitcoin Corporate Treasury Convertible Bond (BMAX) ETF, which allows retail investors to invest in convertible bonds issued by companies that are buying Bitcoin (BTC) for their corporate treasuries (like Michael Saylor’s Strategy).

“Until now, these bonds have been difficult for individual investors to reach. BMAX removes those barriers, making it easier to invest in the strategy pioneered by Michael Saylor—leveraging corporate debt to acquire Bitcoin as a treasury asset,”

said Greg King, CEO of REX Financial in the press release statement.

In launching BMAX ETF, REX Shares aims to offer a mix of stable income from the bonds and the potential for stock market-like growth if BTC investments perform well.

It’s important to note that BMAX is not the first ETF to offer exposure to companies integrating Bitcoin into their corporate strategies. There are other ETFs that invest in such companies, such as Strive Bitcoin Bond ETF and Bitwise Bitcoin Standard Company ETF.

But unlike the Strive Bitcoin Bond ETF, which invests in a broader range of corporate debt instruments, BMAX exclusively targets convertible bonds issued by companies leveraging debt to acquire Bitcoin. As for the Bitwise Bitcoin Standard Company ETF, it invests in the stocks of companies holding significant Bitcoin reserves rather than their debt.